A celebration of timeless elegance and enduring love, encapsulating the essence of bespoke craftsmanship and heritage that defines our iconic establishment.

Strategic insight

Recognizing a desire among our discerning clientele for unique, handcrafted pieces that tell a story, "Forever More" was conceived to highlight The Strand Arcade as the quintessential destination for bridal and special occasion needs. The campaign underscores a commitment to offering curated selections that transform moments into cherished memories that last a lifetime.

Execution

A contemporary take on the tradition of marriage, highlighting the timeless craftsmanship, quality, exclusive to The Strand Arcade. The campaign was a celebration of the highly curated collection of craftsman at the centre as much as their craft.

• Jewellery: Masterpieces from AHW Studio, Bell & Ross, Courtesy of the Artist, Dinosaur Designs, and more, each reflecting unparalleled craftsmanship.

• Bridal Attire: Graceful gowns and accessories from Acler, Eternal Bridal, Rachel Gilbert, and Rebecca Vallance, designed to realize every bride's dream.

• Groom's Essentials: Custom-made suits and accessories from Andrew McDonald Shoemaker, Brent Wilson, Oscar Hunt, and Strand Hatters, ensuring the groom matches his bride flawlessly.

• Occasion Wear: Chic ensembles from Aje, Camilla & Marc, Christopher Esber, and Manning Cartell, ideal for bridal parties and guests.

• Gifting: Considerate presents from Creed, Dinosaur Designs, Gewürzhaus Herb & Spice Merchants, and Maison Balzac, perfect for marking the momentous day.

The campaign was brought to life by the striking visuals and video telling the story of intricate details and ageless beauty in a love letter of wedding vows, broadcast on owned and paid channels, and shared across social platforms by retailers and customers alike.

Outcomes

"Forever More" effectively solidified The Strand Arcade's standing as an elite destination for those seeking one-of-a-kind, handcrafted items for life's most treasured moments, forming a foundational pillar of the broader brand positioning, “There’s a story here”. The campaign not only spotlighted the remarkable talents of the artisans and designers but also deeply connected with our audience, kindling a renewed admiration for quality and tradition, capturing an increased market share in the growing bridal industry.