IT’S ME, HI…
Disclaimer: When we started Cut Above Communication, we knew the first rule to marketing the business was to be clear about who we are, what we do, and why we do it. As any other marketers who have turned their skills back on themselves will attest to, this exercise is daunting, and quite frankly, a bit cringe.
So, to rip the band aid, we have turned to the objectivity of AI to help craft an introduction that didn’t make us want to vomit in our mouths (ok, maybe a little). This is a working example of progress over perfection, and evidence that when used the right way, AI can play a valuable role in marketing and communication.
…
At Cut Above Communication, we're all about turning the complex into the comprehensible. We don't just take on the tough stuff - we transform it into straightforward strategies and work that delivers.
At the helm is our fearless leader, Corrine Barchanowicz, whose wealth of brand, marketing, and communication wisdom shapes our approach to every challenge.
According to those she’s worked with, Corrine is a force of nature. She's a doer, a motivator, and a leader through and through. With an impressive track record of results, Corrine is a maestro at morphing complex marketing and branding issues into clear, concise solutions that fuel growth. Over two decades, Corrine has championed brand, marketing, and communication strategies for globally recognized organizations like Westfield and iconic destinations like the QVB and Emporium Melbourne. Her dynamic leadership aligns marketing strategies with business objectives and evolving consumer trends.
A fearless leader, Corrine inspires action, making decisive choices that dictate a brand's trajectory of success—raising the bar and lifting her teams to not just meet, but exceed expectations. Driven by results, Corrine's commitment to surpassing goals shines through in all she does. Known for her hands-on style, she works in the trenches with her teams to ensure every project goes above and beyond.
At Cut Above Communication, we believe that relationships are everything. Our relational approach lets us connect with clients at a deeper level, aligning every strategy with their unique needs and aspirations, building trust, and confidence together. Our ability to resonate with people is central to our success. We believe that effective marketing isn’t just a numbers game — it’s about understanding people, what moves them, and how to create experiences that engage them. This people-centric focus is what makes our work both effective and deeply influential.
Known for delivering clear, actionable branding and marketing strategies that navigate the complexities of our clients’ work, Cut Above Communication is always striving to simplify and clarify the path forward for businesses. As digital landscapes evolve and consumer expectations shift, businesses face new challenges every day. But Cut Above Communication is well-positioned to not just help businesses survive, but to thrive.
Reach out to Corrine at Cut Above Communication today to discover how we can help your business thrive with our strategic, simple, and straight forward solutions.
